Muscle
Client: TOTALVIEW Global: BMW | BMW Spec Broadcast Ad Storyboard | Jane Rubin: Creative Director, Art Director, Designer, Writer | Copyright Jane Rubin 2026
This is the storyboard for a spec broadcast commercial for BMW electric cars that I am currently directing and executing from start-to-finish. It is the evolution of the spec print campaign for the BMW M3 that I originally created in 1995 — in my portfolio in 1996 when Ed McCabe (The Original "Madman") hired me as his sole Art Director, and also Creative Director on interactive — and after a year and a half of everything I did being successful and profitable — for him — Ed said: "You should start your own agency."
Copyright Jane Rubin 1995 - 2026
Ethically, Jane utilized generative ai to photo-realistically execute her original conceptual and visual direction of this storyboard.
